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CLIENT: My Awesome Empire.
OBJECTIVE: Create a complete re-branding of My Awesome Empire radio show. Come up with a playful and appealing logo with colors that will attract audiences of all ages within the Inland Empire. A 6-8 sponsorship proposal must be made and be consistent with the re-branding. The proposal will also include a folder, CD disc, and other materials.
PROCESS: The first step of this re-branding was to come up with logo and color palette options that embody the Inland Empire or the Inland Empire attitude. My initial logo comps focused on the physical terrain of the Inland Empire and included hills and mountains. I chose to go with cool colors since they are more visually appealing but ultimately settled on a bright and energetic color palette consisting of purple, orange and blue. Overall, the re-branding is very eye catching and minimal.
My Awesome Empire Proposal Packet
Poster advertising all the places you can listen to My Awesome Empire
Preliminery Logo Comps and Color Pallette